Brighthouse Needed a Change and They Have Gone for it
BrightHouse the national retail outlet who specialise in the sale of home electronic and domestic appliances, household furniture and related products is proud of its links with Rays of Sunshine Children’s Charity.
Brighthouse help the charity make life easier for children with life threatening illnesses, purchase equipment for those children as well as aids for the hospitals and schools that care for them. Over the last four years they have received support from a host of corporate including British Airways and Next. Last year BrightHouse became the charity’s largest corporate sponsor. This has been made possible by the growth of the business in general.
A more common thing people are current seeing is that one of the highest growth genres of lending is ‘buy now pay later’ finance available in lots of the big stores such as BrightHouse. People making use of low or no interest deals are shopping prudently and making their finances go further by distributing the cost of high-value essentials such as sofas and consumer goods over a period of time. With the downturn in high-street spending, it seems that every retailer is getting in on the act and offering fantastic finance deals.
BrightHouse was created out of Thorn-EMI, the owner of Radio Rentals, by Terra Firma, Guy Hands’s private equity group. It gained infamy for very high APRs and expensive compulsory extra cover. Currentlythe group is on the front foot, trying to clean up both its shops and its name as it embarks on a very important growth programme. It plans to inaugurate 21 outlets next year and estimates that there is enough market for at least 600.
It’s important that Brighthouse bare in mind that Some of the big banks have been called to task recently for some of the extortionate interest rates and tricks employed to get every last cent out of the consumer. Brighthouse do not want to be percieved as doing the same thing. The rise of the world wide web has presented the banks with a unique challenge to deal with as customers now have much better knowledge of the market and can all too efficiently and quickly find a better deal, you no longer have to have the business knowledge of a top financier to stay ahead.
